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WordPress 201: Build Your Content Strategy, Make Action Plans & Track ROI

By Unassigned Robot - Posted on 16 July 2010

08/22/2010 15:00
08/22/2010 17:00
Event Type: 
Workshop

a WordPress101 student had this to say about one of the July classes:
I had a great time...I am already thinking about content for my page and so will have to review the notes soon and start getting the site ready.
I look forward to the next class and hope I've got everything from 101 worked out by then.
Thanks again. It was exactly the kind of class I needed to get started.
HT.

You've got your WordPress.com site up and running. Now, how do you make it a success?
First, define what success will look like - who will your audience be, and what will they be getting from your site?
Now it's time to build up some simple, good habits and easy tools to help you create the content that builds your audience.

Because you're on WordPress.com, you don't have to deal with hosting, maintenance or updates. So you can devote your web development time to understanding your analytics and taking action based on what you find, building a realistic keyword strategy and writing the kind of content that is a gift to your community. Whether you have a small business, a nonprofit organization, or other area of interest, the same basic guidelines apply. You'll learn enough in this class to handle key tasks on your own. Most importantly, for each task, you'll understand why you need to do it.

WordPress.com powers some of the most consistently successful websites on the internet. And I'm doing these classes because ! I love this stuff, so I can help you get motivated, and answer the workflow and tool questions that often plague people who are frustrated with the process of building an online community.

Bring your wifi-enabled laptop, make sure you have your WordPress.com website, and let's put together the content your audience is looking for. If you're an iPhone user and you want to learn how to uploaded photo, audio & video files to your site, we'll cover that as well.

About WordPress

WordPress is the open source platform that's driving hundreds of thousands of sites around the world, from the very smallest 1 page blog to the largest content management systems. With a huge worldwide community, frequent updates, and a philosophy that code is poetry, it's my personal favorite platform for building a home on the web.

Why WordPress?
Massive user base;;
http://en.wordpress.com/stats/
;;

WordPress reader base
over 260million people wordwide viewing over 2 billion pages on WordPress.com blogs

Reliable & human
;;
http://en.blog.wordpress.com/2010/06/14/downtime/
;;

Premium features
;;
http://en.wordpress.com/products/
;;

......................................................................................................

Workshop Fee: ¥4500

Tokyo Hacker Space and FEW members: ¥3500
......................................................................................................

Workshop Leader: Terri MacMillan

About Terri

Terri MacMillan was born in Harlem, New York in January 1958, attended the High School of Music and Art as a Voice major, was Manager of Business Affairs for CBS Records International for 10 years, Director of Administration for Prince’s Paisley Park Music for 2 years, was Director of Sales for Kampo Cultural Center, then moved to Japan to co-manage Pizzicato Five.

As as new media producer, Terri has produced podcast series garnering hundreds of thousands of downloads. Career highlights include:
* Wrote & produced chart-topping multimedia online content for Time Magazine, The Nikkei Weekly, The University of Tokyo, Benesse/Berlitz and the original series ‘Real Life with Akiko & Tina’(over 1 million downloads on iTunes)

* Regional Field Director, Northern Asia for the Obama ’08 presidential campaign

* Author of Fushigi no Kuni no Bush (Bush in Wonderland) for Kobunsha: Japan’s first Bushisms book

* Produced and launched a million-selling hybrid series of DVDs and CDs for the Mozart Effect in Japan
Terri is a content strategist who coaches independent businesspeople on new media strategy and communications.

Instructors: 
Terri MacMillan
Pricing
Member Price: 
3500
Non-Member Price: 
4500

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